The purpose of this project was to brand ourselves. When I first started working on the project I didn’t even know how to begin to do that. Branding a company is one thing, but branding yourself can take some serious thought and self knowledge. After diving into the project, I designed a logo and branding guidelines that I felt perfectly represented my personality and demeanor as a person. I chose the blue hues because I am naturally a calm individual. The simplicity of the design represents my organization skills and the flowery touch is a nod to my femininity.